Information & Resources for Real Estate Agents
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Frequently Asked Questions by New Agents
It all began with a simple idea fueled by a deep passion. As a small business, we pride ourselves on personal attention and dedication to every detail. Our approach is rooted in quality and integrity, ensuring that everything we do reflects our commitment to excellence.
What commission split does the brokerage offer and when does it cap?
A brokerage cap is the amount of money you have to pay in splits to the brokerage before you get to keep 100% of your earned commissions.
Although some brokerages offer this incentive to their real estate agents, in reality, most brokerages do not. Especially if they have a more lucrative split.
While most non-agents think that real estate agents bring home the entire 2-3% commission on their side of a home sale, in reality, they usually take home less after their broker split and any additional fees.
Usually brokerage splits can be between 50/50 and 70/30 (meaning you get to keep 50% to 70% of your commissions). Though some high value options are as good as 80/20.
What Is a Brokerage Cap?
A brokerage cap is the maximum amount of money an agent pays to their brokerage through commission splits before they begin keeping 100% of their earned commissions.
In simple terms: once you’ve paid your broker a set amount in splits for the year—your cap—you keep all future commissions (minus small transaction or office fees).
For Example:
If your brokerage cap is $20,000 and you’re on a 70/30 split, you’ll share 30% of your commission with the brokerage until you’ve paid them $20,000 total. After that, you take home 100% of your commissions for the rest of your anniversary year.
How much should I budget for marketing and business costs my first year?
Agents often underestimate expenses (ads, signage, CRM, continuing) and search for benchmarks. Another critical factor often overlooked is the cost of time. Managing listings, meeting clients, attending training sessions, and following up on leads all require significant time investments, which can detract from other revenue-generating activities. Understanding how to allocate time efficiently and measure its impact on profitability is just as vital as managing monetary expenses.
How do I pick a niche or target market (luxury, first-time buyers, relocation, etc.)?
To stand out, new agents look for how to differentiate themselves and focus their efforts. They also understand the importance of building meaningful relationships with clients by offering personalized service and maintaining clear, consistent communication. By tailoring their approach to meet individual client needs, agents can create trust and long-term loyalty, setting themselves apart in a competitive market.
What training, mentorship or support does the brokerage provide?
Real estate is a profession that requires knowledge, structure, and guidance. New agents don’t just need to be told to “figure it out”—they thrive with the right support and direction. Building strong client relationships is also a cornerstone of success in real estate. Agents must not only understand the market but also establish trust and rapport with their clients, ensuring clear communication and a seamless experience throughout the buying or selling process. This personal connection often translates into long-term partnerships and valuable referrals, which are vital for sustained growth in the industry.
How do I build a sustainable lead-generation system as a new realtor?
Without leads you won’t transact; new agents look for proven methods for prospecting. Developing a solid follow-up strategy is just as crucial as the initial outreach. Many potential clients need multiple touchpoints before they make a decision, so having a system in place to consistently nurture these leads can make all the difference. Whether it’s through personalized emails, timely phone calls, or engaging social media interactions, staying top-of-mind ensures that when a client is ready, you’re the first person they think of.
What are the best digital marketing tools for real estate in 2026?
With your digital marketing skillset this is key: new agents are searching how to leverage social, email, video. Another crucial area to explore is the power of search engine optimization (SEO). Learning how to optimize content to rank higher on search engines can significantly enhance visibility and engagement. By understanding keyword research, on-page optimization, and local SEO techniques, new agents can attract more organic traffic and establish a strong online presence, ultimately driving more leads to their business.
What is the right number of appointments/shows/listings to close one deal?
They want realistic performance expectations and metrics. Clear, data-backed benchmarks allow them to gauge progress effectively and set achievable goals. Providing measurable outcomes builds trust and ensures everyone is on the same page regarding success criteria. They also value consistent communication and transparency throughout the process. Regular updates, progress reports, and open channels for feedback demonstrate accountability and keep all stakeholders engaged. This helps to address concerns proactively and fosters a collaborative working relationship.
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